Finsia
Finsia 125 competition website
- Developed competition concept and mechanics in collaboration with a creative director and technical platform specialist.
- Designed experience to use LinkedIn as a platform, enabling nominators to easily login and select nominees from their LinkedIn connections.
- Worked on WordPress front and back-end develop with Salesforce integration to record competition data.
Pentair
‘Clean Air Systems’ website redesign
- Redesigned as a responsive and modular website, providing a modernised experience.
- Information architecture was redeveloped to provide quicker access to relevant product information and simplify the overall site experience.
- Revised content strategy to reduce duplication and surface hidden product details.
AGL
Sign-up application redesign
- Developed a strategic roadmap to redesign and optimise the sign-up application experience.
- Conducted contextual inquiries with the call centre to discover insights on funnel and conversion differences. Insights were incorporated into the website application funnel to align the experiences between the channels closer.
- Collaborated with stakeholders through workshops and iterative review sessions to ensure swift and mutual agreement on the design by numerous departments in the organisation.
- Facilitated numerous usability testing sessions with existing and non-customers to optimise the sign-up application experience.
MLC
Online transactions redesign
- Worked under the guidance of a senior user experience designer.
- Gathered requirements, scope and understanding of the financial services industry through contextual inquiries and best practice research.
- Developed concepts, wireframes and prototypes, providing input on and defining interaction models and specifications.
- Conducted usability testing sessions using interactive prototypes and incorporated feedback into a revised design specification document and prototype.